Referral Partner Summer Camp
Your offers are clear.
You’re marketing and showing up online.
Where are the clients?
We’ve entered a weird era in online business.
Much of what was working last summer isn’t working now, and if you’re wondering what’s happened to your pipeline, you’re not alone.
Between fickle algorithms, shifting SEO and AIO, and social media platforms we love to hate, it’s increasingly difficult to feel like you control your marketing outcomes.
But it’s more than that.
We’re tired of the constant stream of content that’s pushed in front of our faces. We’re exhausted by showing up in communities only to feel invisible - like we have to shout for attention.
We’re done with the hustle and promises of quick success, of subscribing to endless newsletters and podcasts selling services that claim to solve everything.
This has made marketing in 2026 feel…slippery.
What’s stable?
Relationships.
Human connection.
Trust.
We’ve gone so hard on “standard” online marketing that we’ve forgotten the old-school power of building a relationship.
We book a bunch of first-time coffee chats and wonder why they never lead to referrals.
It’s for a very good reason: referral relationships require intention and consistency. When we give them our effort, care, and patience, they pay off in huge ways for years to come.
Referrals help you cut through the noise. They come with trust attached. They make you stand out above the crowd.
By building a strong referral network NOW, you are weaving a safety net around your pipeline AND your business.
Referral Partner Summer Camp hands you everything you need to start growing a strong, reliable network.
Strategies and building blocks
You’ll be guided through creating strategies and tools for successful partnerships - and they’ll help you feel confident in any networking situation.
Better coffee chats
You’ll begin to approach coffee chats differently, to notice signals that someone is likely to be an aligned, reliable referral partner.
Intentional nurturing
You’ll create a repeatable, post-coffee-chat plan that helps you nurture connections into partnerships.
Smart co-promotion
Instead of immediately jumping into co-promotion with a new connection, you’ll learn how to build trust gradually and boost each other’s visibility in small ways that lead to larger ones.
You’ll feel confident when you finally feature each other in your newsletters or social media, and your audiences will feel the difference. They will pay attention and your co-promotion outcomes will be stronger as a result.
All of the work you do will happen alongside other campers, so you’ll swap ideas, exchange feedback, and enjoy the camaraderie of doing this work with other business owners who get it.
Then we’ll practice together.
When you leave, you’ll have a complete toolbox for building your referral network - AND several blossoming referral partnerships.
Campers are
Online business owners who:
Serve other businesses (B2B)
Have been in business for at least a year
Have a website with a clear outline of their offer(s)
Have an audience (totally fine if it’s small)
Have at least one marketing channel that they can use
Campers aren’t
Online business owners who:
Have been in business for less than a year
Don’t have an online presence
Are still figuring out their offers
Don’t have an audience
Don’t have at least one marketing channel
Why an audience and a marketing channel?
Inviting people into your orbit in an intentional way enables you to build trust with them - AND collaborate or co-promote with referral partners.
Potential marketing channels might include a newsletter, social media/LinkedIn, a YouTube channel, a podcast, a blog, etc.
(Not sure whether you match this description? Reach out to Janna and she’ll help you assess whether Referral Partner Summer Camp is the right fit.)
What to expect at summer camp
Week 1: Foundation
You’ll start by creating your relationship map so you know WHO you want to form partnerships with - and WHERE to find them.
You’ll also create:
Your relationship CRM
A simple affiliate program (if you want one).
You’ll swap ideas and feedback with other campers (who are also your potential referral partners!).
Week 2: Connection
Next, you’ll create your personal coffee chat strategy. This will support your priorities while matching your bandwidth and energy.
You’ll also create a one sheet that makes it easy for people to refer you.
You’ll practice what you’ve learned with fellow campers in small, relaxed networking pods.
Week 3: Nurturing
Time to deepen your connections!
You’ll create an action plan for nurturing new connections after a first coffee chat. You’ll explore a range of nurturing activities, choose the ones that match your personality and bandwidth, and workshop your plan with fellow campers.
You’ll join another networking pod this week, as well. We’re building relationships as we’re learning!
Week 4: Collaboration
You’ve got a great start to your referral network!! Now it’s time to explore collaboration and co-promotion.
You’ll learn basics and best practices, create a plan that matches your audience and priorities, and discuss how to adapt to referral partners with different audiences and goals.
You’ll map out a set of imaginative co-promotions with a fellow camper, and then enjoy a final networking pod.
Networking pods
Are small, gently-facilitated groups of around 6 that allow you to practice networking in a friendly environment. Both introverts AND extroverts feel comfortable and confident as we practice talking about our work.
Camp director
Janna Carlson has relied primarily on referrals to keep her pipeline full for the past several decades.
During her career chapters as a music teacher, web designer, and now a membership founder, she’s continually found that referrals are her most powerful source of leads.
Several years ago, after realizing that she needed to intentionally build partnerships if she wanted a more reliable source of referrals, she discovered something:
It's really hard to get from a first coffee chat to a trusted referral partnership.
As part of her work in leading The Co-Promotion Club, Janna has developed a library of resources that make this work much easier, along with a blueprint for how to build these partnerships.
Members of The Co-Pro Club build their relationships using these tools, and in the first year, the collective membership booked twice the Club’s revenue in referrals.
Referral Partner Summer Camp is where Janna’s sharing all of these resources and tools. Campers will also be guided through implementation and practice, so that they leave feeling confident in building their own referral network.
Why people join us
“The Co-Promotion Club has made visible the normally invisible parts about building relationships with other business owners and given me the structure I needed to know what to do beyond just having coffee chats with people.
I've learned what collabs and co-promotion actually looks like (very important for my brain, which needs to "see" the thing before I can do it).”
Aneisha V, Yellow Sky Business Services
“The Co-Promotion Club has introduced me to thoughtful, generous people, leading to real conversations and meaningful project referrals.
It’s been a space that’s challenged me to grow as a business owner while building relationships rooted in trust and consistency.”
Kelsey B, Kelsey Rae Brasher
“Everything I do now is much more intentional, strategic, with people who I actually WANT to collaborate with and co-promote.
And I've gotten to know some really cool people along the way who have diverse perspectives and expertise.”
Sammy B, Bohannon Virtual Solutions
But wait…
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Camp has been designed to flex with summer schedules. You’ll have access to the Monday session recordings through our Session Replay Library, so you’ll be able to jump back in when you’re home.
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Thank goodness we’re in summer camp and not school! No homework here; we’ll work through everything together.
With the exception of one optional activity, the only time you’ll spend in summer camp is in actual sessions.
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A small, engaged audience that trusts you is a huge asset, and worth far more than a large, disengaged one. You’re welcome to join us confidently.
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Absolutely. A growing number of us have stepped away from using social, and we’re finding creative and enjoyable ways to co-promote together.
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I’d be so honored! Reach out to hey@thecopromotionclub.com and I’ll get you set up as an affiliate. You’ll earn $75 for each person from your orbit who joins us.
(want to send someone our way but not go through the affiliate hoops? No problem! Each camper names the person who sent them our way when they register, so I’ll be in touch with an affiliate thanks either way.) -
No promises, but the plan is to run Referral Partner Summer Camp every summer. The best way to stay in touch is to join Working Relationship, my newsletter.
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The one discount available for Referral Partner Summer Camp is the early bird discount. You get $75 off your registration if you enroll prior to May 1st!
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Camp is limited to 25 people. When you’re networking or collaborating, you’ll be in small pods of around 6.
Your camp experience:
4 Crafting sessions:
Learn about an aspect of building your referral network, then create your tools alongside other campers
3 Campfire sessions:
Comfortable, small-group networking as you get to know fellow campers (your new referral partners)
Referral Partner Toolkit:
Tools, templates, strategy guides
Camper Directory:
Easy to connect and stay in touch with your new network
Session Replay Library:
All of our crafting group sessions so you don’t miss anything
Airtable Partnership Tracker
Live workshop + database template by Sammy Bohannon
—A $97 value, included
Cost: $495 (or two payments of $250)
Your camp schedule:
Crafting sessions: Mondays, 12:30pm EDT
Campfire sessions: Thursdays, 12:30pm EDT
Referral Tracker workshop: Thurs, 7/9, 12:30pm EDT
All sessions are 60 minutes long.
Register for camp
Read the camp Terms & Conditions before proceeding.
Once you register, you’ll receive a receipt from Squarespace.
Within 24 hours, you’ll receive a welcome email with everything you need to know to get started.