Workshop by The Co-Promotion Club:
Building a Strong Referral Network
“Say, Marge, I’d love to make my ambrosia salad for your dinner party…
but I’m focused on building my referral network.”
In a world of shifting algorithms and shrinking online visibility, a strong referral network is a valuable, reliable asset to your business.
But it’s daunting to build; relationships take time, intention, generosity, and persistence.
In this 60-minute workshop, we’ll explore the true value that a healthy referral network holds for you (it’s far more than referrals!).
We’ll talk about how to use a first coffee chat to identify partnership potential, and we’ll identify the practical steps that grow those coffee chat connections into strong, functioning referral partnerships.
The workshop includes a mix of teaching, group conversation, and Q&A time.
You’ll leave with a clear picture of:
What makes a strong referral partner network worth more than referrals
Why so many potential partnerships fail to go anywhere
How to use coffee chats to start building trust
The steps that take a connection from coffee chat to functioning referral partnership
The first step to take toward strong partnerships
Along the way, we’ll share our experiences and insights so we can learn from each other.
“Janna is an incredibly skilled facilitator.
She brought a grounded, conversational energy to our community gathering, and workshop attendees were very active and engaged with the materials she shared. I was so impressed by how she guided the group through multiple ideas and practices AND that participants left the call with immediately actionable takeaways.
I highly recommend booking Janna for your team or community! I'll definitely be inviting her back to The Interweb.”
—Amelia Hruby, founder, The Interweb
“Janna’s session on building a strong referral network attracted a huge crowd of Upside members across time zones, expertise and industries.
Janna showed up polished, prepared and professional, and she left our members feeling empowered and optimistic about their approach to relationship-building. Teaching while making sure the audience feels good, not overwhelmed, is what Janna does best.
I highly recommend inviting her to speak at your community!”
—Erin Halper, CEO, The Upside
Leading the workshop:
Janna Carlson is the founder of The Co-Promotion Club, a membership where online service providers build referral partnerships that are rooted in trust and human connection.
Janna has more than 25 years of experience in running her own businesses: first in music education, then in design, now in running a membership. She’s learned the art of building a supportive network from creating her own, several times over.
Janna is originally from the U.S. and currently lives with her partner and two loud tuxedo cats on the Silver Coast of Portugal.
